As we know, technology changes constantly. Small business owners have to hop on the tech train. Some understand the trends and the importance of utilizing technology for growth. Some entrepreneurs just are not on board. Just as I believe in the power of your voice, I believe in the power of social media.

It is important to understand how social media works and how you can make it work for you and your business. Do your research to determine when and how often you should post on various sites. I look for peek post times like the morning work rush (around nine), lunchtime or the afternoon drive (anywhere from three to five). Learn about live streaming technology such as Periscope or Blab.

Training is essential in our world of hashtags. Invest in knowledge that will help you prosper. Learning is a continuous activity. That thirst for knowledge keeps me going. I hope it will help you chug along too.