As small business owners, we are always looking for opportunities. (I know I certainly look around.) It is important to know and understand the possibilities. It’s even more critical to know what works and does not work for your company. You have to weigh the options. I recently had to examine a project and determine how it fit in with my vision.

I don’t want to get into the weeds, but I do want to share a few sage words. (LOL) Know your purpose. Be clear on what your business goals are and what you want to achieve. I often talk about branding. It is simply your promise to your customer. I participated in a “Summer School” branding webinar recently and was reminded of the importance of how your brand (your promise) must communicate who you are and that you must deliver on that promise.

High growth entrepreneurs, don’t be afraid to step out of the box to help your business get to the next level. There will be challenges. Remember, those challenges are not meant to stop you, they are supposed to help you find out what you have inside to keep going. Dig deep as you make those tough decisions. I am going to leave you with this last piece of advice - always make sure any venture aligns with your goals and principles.