Another candidate has thrown his hat into the ring to run for president of the United States. We could see more candidates running. How do they stand out? What makes them different? How do all candidates attract voters on both sides? I am not going to focus on politics specifically. But, let’s talk about small business owners setting themselves apart from their competition. Two different worlds. But the rules are universal.

My first piece of advice is to know and understand your brand. Your brand is your promise to your customer. Know what your company is about and what it stands for. Also, it’s important to know your market. Know what products or services your clients want and need. As an entrepreneur, you must find ways to attract new customers. Growth is essential for your success.

Here a few other suggestions on ways to stand out from your competition: deliver extraordinary customer service, follow up with your clients and follow through with your commitments. Also, don’t be afraid to be different. These tips can work for those running for office. Most importantly, they can help you have and maintain a successful business.