As small business owners, we must always find ways to stay ahead of the game. Are you keeping up with the latest HR strategies? Do you have the most updated technology to keep your business running? How are you telling others about your services/products? You have to be willing to share the power of your voice.

You may choose advertising. For some, word of mouth is key to success. Please remember that social media is a great resource. Millions of people, all over the world, use this platform to promote their products/services. Take advantage of the opportunities. Be bold and don’t be afraid to use videos to help sell your story. Here is an interesting fact, video content accounts for more than 74 percent of all online traffic. Be sure to keep your website up-to-date and user friendly.

Networking is essential. Consider joining an organization or becoming a member of the chamber. Volunteering can also be a good way to meet various people. Of course, give of your time to help others. But, be sure to talk with other participants who share similar interests. Community engagement is valuable. I encourage you to find ways to keep your business and your products in the forefront. Make it a productive and prosperous year. Bring your “A” game in 2018!