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As we know, technology changes constantly. Small business owners have to hop on the tech train. Some understand the trends and the importance of utilizing technology for growth. Some entrepreneurs just are not on board. Just as I believe in the power of your voice, I believe in the power of social media.
We all need words of encouragement sometimes. I am talking about words that go beyond “Don’t Give Up” or “Believe in Yourself.” I am not knocking them because I share this advice and will continue to do so. Those words are important. But, let me share what a friend told me recently about success. He said, “You have to out work your opponent.” That is powerful. You have to be willing to go that extra mile (sometimes, ten extra miles). You may have to stay up a little later or study a little harder and that’s okay. Do what you have to do to ensure you and your business make it to the top.
Have you been networking? We know that is important for small business owners to get out and share their unique story. Some people tell me they go to local coffee shops and hang out (or work). Others join clubs to meet potential clients. I recently heard one expert tell entrepreneurs to attend city council meetings and talk with lawmakers so that you can learn about opportunities. These are great ways to network.
There is always something new to learn in this small business venture. I still ask a lot of questions. My fellow business owners ask me a lot of questions as well. A good friend and I were recently talking about whether she should take the leap. Of course, I told her to go for it. There are so many advantages to being your own boss. I also shared some of my twists and turns of being a business lady.
It is crucial to always look for opportunities. This is a statement that I have believed, but as a small business owner, it is really coming to fruition. This is a great quote from Thomas Edison. "Opportunity is missed by most people because it is dressed in overalls and looks like work." Don't be afraid to roll up your sleeves and get your hands dirty.
We always have to make choices. Some of them are super easy to make. Other decisions may take some soul searching. As business owners, we, of course, are the leaders of our companies and have to face those challenges. But, that is leadership. Leadership is about taking a stand. It may not be popular with everyone and that’s okay. You have to do what is right for your organization. We know along the way that some people will not follow the rules. As leaders, you have to find ways to make sure they don’t cut corners or be willing to part ways with them.
I continue to learn in my new venture as a business lady. Just when I thought I was on a roll and had everything under control, a more seasoned business owner threw a curve ball. That messed up ball is the tax man. As a start-up business (with just one person), I thought this tax thing was going to be easy. I have held on to my receipts. I track how much I make and how much I pay subcontractors. I set aside money for taxes.
We cannot be afraid to showcase our talent. As business owners, we have to continue to grow, take chances and try new things. I talked with a friend recently about how people often want you to be stuck in one place. Don’t let that happen. Continued training is vital. Entrepreneurs, take time to do research in your field. I must confess that I love reading articles on Pinterest. You can find great information. Also, you should attend conferences that can assist with your expansion.
Small business owners have to continue to find creative ways to share their story or product. Marketing is key. It is simply the process through which your product moves from that bright idea to being that item on the shelf. You have to strategically plan when and where you will sell your message. You have to figure out how much the product will cost and who will buy it.
I am sure it’s safe to say that growth is at the top of just about all small business owners’ checklist. We have to find unique ways to attract others to our brand. We have to find creative ways sell our brand. We have to build and maintain momentum. So, what are you doing to add to the bottom line? Let’s come up with some answers together. (I guess this is my way of saying I have some advice for you. LOL!)
8261 Halls Hammock Ct.
Jacksonville, FL 32244
(904) 535-8862
angela@angelaspearscomm.com
